AIDA Model

Title: Explain the effectiveness of advertising using the AIDA model

Author: Sahar Gharibi, Dr, Syed Yahyah, Danesh, Dr. KambizShahrodi

Model/Theory

AIDA Model is used in the conceptual framework.

The link between conceptual framework and theory/model

The primary objective of this research is to describe the effectiveness of advertising using the AIDA model in the existing insurance companies(private) present in the metropolitan city of  Iran i.e. Tehran. The principle target of this examination, Explain the viability of publicizing utilizing the AIDA model as a part of the private insurance agencies in Tehran. In this study, with a specific end goal to survey your association, Aida model of experimental models to assess the best promoting strategy is utilized. This model was presented by Elmo Lewis in 1898.

The AIDA model is used for arranging promoting messages, in a way that recommends 4 general reasons for existing is to draw in consideration, make intrigue, and invigorate seek and pushing individuals to purchase (Birch, 2010). In the previous century, a few models were proposed for the viability of publicizing and marketing promotions that have been known as the adequacy of the various leveled models. Above all is that the model utilized is the AIDA model that is displayed by Elmo Lewis, around 1906.

In the years from that point forward, numerous models proposed by scholars with different strategies adopted in the Aida model. And still, after around a century, AIDA model accompanies a great deal of fans (Howard, 1990). Marketing and Promotions ought to be seen, to get perused, comprehended, and it must be finished. Promoting prompts individuals from obliviousness to information, observation, influence, making eagerness buy (activity).

According to this model, the greater part of what publicizing and marketing is ought to do is to cause cautiousness in the viewers. These research studies have observed and found the TRA to be a strong instrument when analyzing gambling comportment. On the other hand, the specialist selected to alter the TRA in the flow study by incorporating two alleviating variables, natural inspiration and locus of control, to the calculated model keeping in mind the end goal to give a superior theoretical model to future exploration (Gharibi, Shahrodi & Danesh, 2012).

Figure 3: Conceptual Framework (Gharibi et., al., 2011)

Dependent & Independent Variables

Table 4: Dependent & Independent Variables

Depended Variables	Independent Variable
Effectiveness of Environmental Advertising	Attention
	Interest
	Desire
	Action